The Definita Collective

Our Collection of Stories & Media.

At Definita, we pride ourselves in delivering the best public media for our clients. The hardest part about our job is sometimes we forget to share our wins and what we’re doing because we are so busy doing things for everyone else. The Definita Collective is our blog dedicated to sharing client media releases and other resources to help you buidl your brand story. Defining Yourself never stops, so why should we?

Black Woman in Healthcare Creates Exponential Change for International Women's Day

MEET THE WOMAN CHANGING HEALTHCARE IN CHARLOTTE.

Veronica Southerland, APRN, FNP-BC, FIEL, DNP(s) 2019 Inaugural Nursing Innovation, Entrepreneurship & Leadership Fellow SONSIEL, embodies the International Women's Day campaign theme: #ChooseToChallenge as she opens Flo Hydration & Wellness, her first Ketamine Clinic and Luxury Wellness Center amid a pandemic.

Creating Jobs for Creatives During COVID

Highly sought-after hair stylist, Shassity Stevenson has created a home for hair stylists and estheticians in Charlotte with Skye Salon Suites; the area’s first black, female-owned luxury salon suites. In addition to creating an opportunity to blend beauty and business seamlessly, Skye Salons offer its suitemates an added benefit: The ability to double book clients.

 

12/2/20

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Vee The NP Media Kit

A tenured healthcare entrepreneur, Veronica Smith Southerland, also known as Vee The NP, has dedicated her career to raising up the next generation of healthcare entrepreneurs. She has watched businesses grow, fail, and grow again. Her mission is to empower and embolden healthcare professionals to think outside of their 12, 14, and 16-hour shifts and into fulfilling their professional calling of serving others as well as their personal desire to be financially independent and emotionally secure.

 

10/13/20

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Millionaire Nurse Club Creator Opens Latest Venture in Charlotte, NC

International healthcare leader and entrepreneur, Veronica Smith Southerland, APRN, FNP-BC, FIEL, brings her talents to the University area of Charlotte when she opens her new Flo Hydration & Wellness Clinic this month. Her clinic will be one the only black-female owned Medspas in the area and services will focus on holistic wellness procedures

10/13/20

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Claudia Summers, Media Kit

Claudia owns multiple businesses in the healthcare world including senior care facilities and IV Hydration clinics in Texas. She's expanding her work to begin training the next generation of healthcare business owners throughout course development and mentorship programs.

10/10/20

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Book Review: Dream Big by Bob Goff

One of the most asked questions I get from potential clients generally starts with this theme: I know I have a story and a purpose, but I have no idea what to do with either. And I certainly don’t know how to build a business and make money from a story or purpose. When they say something like this to me, I hear: I’ve got a big dream and a calling on my life. What I don’t have is a plan to tell people who I am, what I do, and why I do it.

10/7/20

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Arizona Photographer Opens Online Store — Supports Global Charities

Yasmin Tajik, a first-generation Pakistani-American woman, uses her artwork to serve as a crusade for global living rights. Through Yasmin Tajik Fine Art Prints, she will provide direct impact for those she wants to serve with her crusade while also bringing incredible art into the homes across the world. A portion of the proceeds from all her art sold to S.A.F.E. Samburu, the Great Plains Foundation, and American Wild Horse Campaign.

10/7/20

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Justin Favaro MD, PhD Media Kit

Meet Justin Favaro MD, PhD, owner and physician for Oncology Specialists of Charlotte, PA.

7/28/20

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Virtual Hugs + Tech Bugs

Bogues Consulting Group (BCG) has launched a community give-back initiative, Virtual Hugs + Tech Bugs, where volunteers teach the elderly how to use technology while fostering a relationship with them. The mission of this program is to bridge the gap between Gen Z and Baby Boomers which will allow Baby Boomers to confidently communicate within the digital era.

7/16/20

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Arizona Native and Leader in Functional Medicine Offering Tips & Tests as COVID Mutates

As ICU’s fill throughout Arizona and the state prepares for the COVID-19 outbreak to continue, LaWanda Mann, Certified Family Nurse Practitioner and owner of Family Tree Healthcare Clinic, has partnered with the state to provide free testing while also working to open MotIVate Hydration and Shot Bar.

7/16/20

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Bogues Consulting Group Convenes NBA Legends and Stars for Non-profit Bipartisan Virtual Event

In the face of social distancing and under tight timelines, the small, black-owned business has managed to double business and revenue in virtual spaces, using unique strategies and research-supported techniques to bring client needs to life.

7/13/20

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Millennial Nurse Practitioner and YouTube Sensation Opens RevitaLux Med Spa

Greenville, SC will get a little healthier July 24 as Fatima, MSN, APRN, FNP-C opens RevitaLux Med Spa, a medspa dedicated to providing functional medicine while providing each client with a VIP experience. IV Hydration and Intramuscular shots, the core functional medicine services, will be received in luxury as a RevitaLux drip or shot includes the opportunity for energy healing and aromatherapy all while reclining in a top-of-the-line massage chair.

7/13/20

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SurSHE BLM Box Press Kit

Meet the women of the Black Lives Matter SurSHE Box.

6/16/20

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SurSHE Launches BLM Box

In response to the national crisis facing her sisters of color, McKenzie Cunningham, owner and creator of SurSHE, will launch a limited edition Black Lives Matter box Friday, June 19 at 8 a.m. in honor of Juneteenth and to support black women-owned businesses throughout the country. 100% of the proceeds from the boxes to nonprofits making real change in the lives of black Americans: All On The Line and The Loveland Foundation.

6/16/20

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What if God Wanted Us to Address the Family First?

June 10, 2020 – Atlanta, Ga – The American family caught a glimpse of its true self throughout the spring of 2020. In the reflection was the true dynamic of how each person functions, or does not function, within the family unit. From social media memes to six-feet apart neighborhood chats, from Zoom classrooms to Facetime holiday celebrations, a major theme began to bubble up as parents and children were forced to give up everything except time with each other: The American Family is in crisis and, if left unchecked, this crisis will wreak havoc on a national level.

6/10/20

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Yay!Brand Media Kit

Meet the creator of Yay!Brand, an affirmation company disguised as a luxury product line.

5/27/20

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Arden’s Chats Featuring Jacinda Jacobs

In this episode of Arden's Chats, Jacinda and Arden dive into how to walk in your purpose and passion. Jacinda's the author of Uniquely Qualified and also operates an organization with the same name. She's a two-time NBA All-Star Weekend host, TV personality, and host of a radio show with her husband Fly-Ty. Find Jacinda at https://www.iamuniquelyqualified.com @justjacinda and @iamuniquelyqualified.

5/12/20

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Arden’s Chats Featuring Nikita B. Williams

Nikita B. Williams is a hope dealer and purpose pusher. She's a Director of Nursing and serves senior care centers. She's also one of the funniest people I've ever met. She loves life so much and wants each of you to love it too.

5/4/20

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My Vanishing Country: A Memoir by Bakari Sellers

Part memoir, part historical and cultural analysis, MY VANISHING COUNTRY is an eye-opening journey through the South's past, present, and future. Bakari Sellers learned early in life that there is a difference between being “southern” and being “country.” “Country” is Denmark, South Carolina. “Country” is Sellers’ father, Cleveland Sellers. “Country” is the forgotten rural Black Belt: once a reference to fertile soil, but now known as the chain of the nation’s most impoverished states. MY VANISHING COUNTRY (Amistad; May 19, 2020; ) is Sellers’ poignant ode to his father, a significant figure of the Civil Rights movement, a roaring ballad to the abandoned rural South, and a moving reflection on fatherhood.

4/29/20

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Arden’s Chat Featuring Jenny Melrose

In this episode of Arden's Chats, Jenny Melrose shares how to build digital platforms that make money for you. The key to success? Relationships - meaningful, lasting relationships. And yes! You can build those through digital platforms.

4/29/20

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